Rethink Pack Testing
Measure Standout. Not "Appeal"
Real Behavior. From Real People.
Research designed for the real world.
Ever wonder how the perfectly neat shelves in tests can predict package's ability to stand out on a real shelf? Yeah, me too.
The problem with traditional online pack studies is the shelves are completely perfect. Have you ever seen a perfectly neat shelf in real life?
The first true test of a package's potential success is whether or not it can breakthrough the clutter as a product. That's why we use actual behavior to see if it can breakthrough on social media.
How We Rethink Pack Testing
BRAND
Traditional Research
Recruitment
No Recruitment
- Natural behavior
- Confirmed Identities
- Attention grabbed naturally
Research Panels
- Known observed behavior
- Potential for professionals
- Maybe paying attention?
Methodology
Social Assets Tested
- Natural first impressions
- Social 'noise' simulates messiness of a store
Pack on Perfect Shelf
- Studied longer than reality
- Shown in a context that doesn't exist
Output
"Purchase"
- Market Ready mock landing page
- Must add to cart
Purchase Intent
- Claimed behavior
- Unrealistic attention paid
Our Process In A Nutshell
Copy Generation
Ad Development
Test Launch
Landing Page
Optional Follow Ups
Putting it all together
Pack To Ad Copy
We add the most prominent claims on the front of pack in addition to your mockup image.
Then we strategically organize the copy to meet your research objectives and variables to test. Unsure of which claims to use? We can design the test around that too.
