1 Consumer Persona

Strategy Thoughtstarters: 3 Differentiation, 3 Acquisition, 3 Activation Strategies

Unlimited Consumer Personas

Strategy Thought Starters: 3 Differentiation, 3 Acquisition, 3 Activation Strategies

Features Deep Dive

Features List: AI Generated features you have or should add. Edited & confirmed by you for fully tailored solution

Reasons to Believe: AI Generated ways to bring credibility. Edited & confirmed by you for fully tailored solution

Emotional, Social, and Functional Jobs To Be Done: Discovery the underlying motivations of your users for empathetic communications

Features Score: Understand which features people care about. Scores on each feature's ability to differente, ressonate emotional, and hook consumers. Averaged to prioritize

Feature Hook: One liner to concisely communicate every feature

Marketing Activation for each of top 5 features

Creative Platform: Creative ideas that serve as a platform for all marketing communications

Focus Media Channels: Marketing channels that best serve your persona and showcase feature including how to activate and best practices

Key Competitors: Who is best activating each feature

Differentiation Ideas: Stand out from the crowd

Distribution Ideas: The best sales channels to target

Unlimited Consumer Personas

Strategy Thoughtstarters: 3 Differentiation, 3 Acquisition, 3 Activation Strategies for each persona

Brand Identity

Brand Archetype: Starting Point for Brand Personality. AI Generated Recommendations. Edited & confirmed by you for fully tailored solution

Brand Personality: What your brand should embody

Brand Voice: Communication style and tone. Examples how to communicate and how not to

Color Palette: Recommended primary and secondary colors including HEX code and what each communicates & how they align with your brand

Typography: One liner to concisely communicate every feature

Inspirational Brands: Brands across categories to inspire

Brand Foundations

Brand Story: The story you should tell in every communication. Your persona's journey and how your brand fits into their life

Key Competitors: Primary and secondary competitors

Competitive Vulnerabilies: Competitors' weakpoints to exploit

Ways to differentiate: Stand out from the crowd to win

Unique Value Proposition: The best sales channels to target

Elevator Pitch: How to describe your brand in 30 seconds

Brand Purpose: Your brand's reason for being

Brand Promise: What to consistently communicate

Emotions to evoke: How your user should feel from your marketing

Slogan: One sentence to summarize it all

Key Insights: User-centric ways to market

Marketing Plans: Bring it all to life

Evergreen Marketing Foundations: Updates to static content (i.e. Website, Email flows, Blogs)

Free Campaign Ideas: Centralized Campaign Idea, Topics, Free to activate

Low-Cost Campaign Ideas: Centralized Campaign Idea, Topics, $50-$200 cost to activate

Medium-Cost Campaign Ideas: Centralized Campaign Idea, Topics, $200-$500 cost to activate

High-Cost Campaign Ideas: Centralized Campaign Idea, Topics, $500-$5,000 cost to activate

Priority Media Channels: Where to find your persona

Creative Platforms: More creative platforms to create marketing to

Content Ideas: 10 additional content ideas