Rethink Idea Screening
Measure engagement. Not "Appeal"
Real behavior. From real people.
Research designed for the real world.
Ever screen a bunch of ideas only to find they all turned out 'meh'? Yeah, me too.
The problem traditional idea screening is that it relies on opinions of 1-2 sentences. So instead of whether or not people really care, you end up with a bunch of "sure, why not" answers.
The first true test of an idea's stickiness is whether or not it can breakthrough the clutter. That's why we use actual behavior to see if it can breakthrough on social media.
How We Rethink Idea Screening
BRAND
Traditional Research
Recruitment
No Recruitment
- Natural behavior
- Confirmed Identities
- Attention grabbed naturally
Research Panels
- Known observed behavior
- Potential for professionals
- Maybe paying attention?
Methodology
Social Assets Tested
- Convey full tone & context
- Monadic testing
Idea Phrases Tested
- 1-2 sentences
- Scoring relative to each other
Output
Interest and Engagement
- Quantitative assessment
- Behaviors not opinions
Appeal Ratings
- Claimed behavior
- Unrealistic attention paid
Our Process In A Nutshell
Copy Generation
Ad Development
Test Launch
Landing Page
Optional Follow Ups
Putting it all together
Ideas To Ad Copy
Our copy team transforms identified tensions into concise, social media–native statements.
We then organize your ideas to meet your research objectives and variables to test.
