Our Purpose:
Measuring Real Behavior to Deliver Real Insights
Traditional market research relies on assumptions and opinions. Our purpose is to measure actual customer behavior, providing insights that are accurate, actionable, and predictive.
Our Mission:
Democratizing Market Research
We believe every business, from startups to global enterprises, deserves access to powerful, behavior-driven insights. Our mission is to simplify market research, making it intuitive, inspiring, and impactful for all.
Solutions for Any Size Business
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Why I started Accelebrand
My journey began in the market research departments of industry leaders like Mars, Danone, and Nissan. Over the years, I oversaw projects that invested millions into traditional market research methods—surveys, focus groups, and overengineered techniques. But time and again, I saw the same problem: these methods didn’t align with real customer behavior.
Customers would say one thing in a survey but act entirely differently in real life. That disconnect inspired a realization—true insights come not from assumptions or opinions but from observing actual behavior.
Frustrated by the inefficiencies and costs of traditional methods, I set out to create a better way. Today, we challenge the norm by providing businesses with actionable, behavior-based insights that deliver real value and drive meaningful results.
