Rethink Pricing Tests
Measure Purchases. Not "Purchase Intent"
Real Behavior. From Real People.
Ever wonder how effective pricing tests can be if people don't have to pull out their wallet? Yeah, me too.
The problem with traditional pricing studies is the respondents don't have to actually buy something.
Purchase intent is one thing, but until someone goes through the entire purchase process, you don't know how they'll really behave. That's why we set up market ready landing pages. To see how many people hit "Buy it now" with their wallets in hand.
How We Rethink Pricing Tests
BRAND
Traditional Research
Recruitment
No Recruitment
- Natural behavior
- Confirmed Identities
- Attention grabbed naturally
Research Panels
- Known observed behavior
- Potential for professionals
- Maybe paying attention?
Methodology
"Purchases" Measured
- Only one price shown
- Social 'noise' simulates shopping
Prices Tested
- Anchoring and relativity bias
- Unrealistic context
Output
"Purchase"
- Market Ready mock landing page
- Conversion rate measured at various prices
Purchase Intent
- Claimed behavior
- Unrealistic attention paid
Our Process In A Nutshell
Landing Page
Optional Follow Ups
Putting it all together
Concepts To Ad Copy
To give a realistic context of price, we need a product concept. Our copy team transforms your desired concept into concise, social media–native statements.
You can choose to vary concepts or not. We strategically organize your concepts to ensure consistent price points are tested.
