Rethink Concept Testing
Measure Purchases. Not "Purchase Intent"
Real behavior. From real people.
Research designed for the real world.
Ever have a concept test crush it only for the product to flop in the market? Yeah, me too.
The problem traditional concept testing is the context is completely unrealistic. The respondent gets a full paragraph description (if they even read it) where they think more about your product than they ever would at shelf.
The first true test of a product's potential success is whether or not it can breakthrough the clutter as a product. That's why we use actual behavior to see if it can breakthrough on social media.
How We Rethink Concept Testing
BRAND
Traditional Research
Recruitment
No Recruitment
- Natural behavior
- Confirmed Identities
- Attention grabbed naturally
Research Panels
- Known observed behavior
- Potential for professionals
- Maybe paying attention?
Methodology
Social Assets Tested
- Only information at shelf
- Social 'noise' simulates shopping
Concepts Tested
- Paragraphs of information
- Unrealistic Context
Output
"Purchase"
- Market Ready mock landing page
- Must click "Add to cart"
Purchase Intent
- Claimed behavior
- Unrealistic attention paid
Our Process In A Nutshell
Copy Generation
Ad Development
Test Launch
Landing Page
Optional Follow Ups
Putting it all together
Concepts To Ad Copy
Our copy team transforms your desired concept into concise, social media–native statements.
We then strategically organize your concepts to meet your research objectives and variables to test.
