Rethink Whitespace Innovation
1-5 Ratings Lie. Universal Truths Drive Engagement
Real behavior. From real people.
Ever try to create true whitespace innovation only to end up like every other competitor? Yeah, me too.
The problem with traditional whitespace innovation? It relies on consumers to articulate their own problems. As Henry Ford (maybe) said, "If I asked people what they wanted, they’d have said faster horses."
True problem solving innovation just makes sense. It gives you the "why didn't I think of that" feeling. That's the same feeling when you see a meme about a shared problem that feels like they 'get it'.
Before designing the solution even starts, do you 'get it'?
How We Rethink Whitespace Innovation
BRAND
Traditional Research
Recruitment
No Recruitment
- Natural behavior
- Confirmed Identities
- Attention grabbed naturally
Research Panels
- Known observed behavior
- Potential for professionals
- Maybe paying attention?
Methodology
Behavior. Not Research
- Tensions resonate, or they don't
- Relevant tensions drive engagement
Qualitative Research
- 30+ Minute conversations
- Overthinking bias
Output
Interest and Engagement
- Quantitative assessment
- Behaviors not opinions
- Can your whitespace breakthrough?
Opinions
- Small non-representative sample
- What people think they want
Our Process In A Nutshell
Data Scrubbing
Landing Page
Optional Follow Ups
Putting it all together
Generating Hypothesis
We'll facilitate a session to explore your business and identify potential whitespace tensions.
Optionally, we can also analyze your primary and secondary data to generate hypotheses and deliver a comprehensive report on your brand and category tensions.
