Rethink Claims Testing
Measure Attention. Not "Appeal"
Real Behavior. From Real People.
Research designed for the real world.
Ever wonder how much claims testing exaggerates the differences in preference? Yeah, me too.
The problem traditional claims testing is that the predictive statistics used, MaxDiff, is designed to do just that (maximizes the differences). Leaving you wondering if anyone even cares about the claims you tested.
The first true test of a claim's potential success is whether or not it can breakthrough the clutter as a product. That's why we use actual behavior to see if it can breakthrough on social media.
How We Rethink Claims Testing
BRAND
Traditional Research
Recruitment
No Recruitment
- Natural behavior
- Confirmed Identities
- Attention grabbed naturally
Research Panels
- Known observed behavior
- Potential for professionals
- Maybe paying attention?
Methodology
Social Assets Tested
- Convey tone & context
- Monadic Testing
Claims Phrases Tested
- 1-2 Sentences
- Relativity Bias
Output
Engagement
- Market Ready mock landing page
- Social 'noise' simulates ability for message to breakthrough
Appeal Measured
- Claimed behavior
- Unrealistic attention paid
Our Process In A Nutshell
Copy Generation
Ad Development
Test Launch
Landing Page
Optional Follow Ups
Putting it all together
Claims To Ad Copy
We'll work with you to make sure you test the most actionable and relevant claims.
We then strategically organize your claims by theme and type to meet your research objectives and variables to test.
