SIGNAL TEST

Signal From Behavior. Not Sentiment.

For screening and shaping stages. No landing page. Just how people react when the idea shows up in their feed.

90k impressions per idea. 15k per ad minimum.

Media included. Report in two weeks.

Built for Innovation screening, message testing, pack testing.

What it's used for

Concept testing

Determine communication hierarchy and diagnose which concept wins, and why.

Positioning and territory testing

Test brand archetypes or positioning territories against each other before locking a direction.

Messaging and claims testing

Isolate which specific claims move behavior, independent of the concept around them.

Pack and design testing

Test pack design across product lines, claims, or shelf context before production.

Naming testing

Test name options head-to-head before committing to trademark and packaging.

Audience testing

Find which audience responds to the same message, before you commit a targeting strategy.

The read is layered on purpose

Six ads split across territories isn't extra complexity, it's the point. A single concept score tells you whether the idea worked. The layers underneath tell you why.

Whether the idea failed or just the execution.

Which territory carries the message.

Which claims pull their weight.

Which ad is actually driving the result.

When you need to know why

If the read raises a why, we can go get it a separate qualitative pass, not the same people who clicked the ad.

A Real Test

The Rebel Archetype Won, By a Wide Margin

We helped JavaLove decide their brand voice and communication hierarchy by testing Lover and Rebel archetypes against three message types. 114k+ impressions and 2k clicks later, JavaLove had clarity on what messages and tones stand out in the real world and which specific ad is most effective.
1.3x
Rebel Click-through rate vs. Lover (2.0% vs 1.5%)
4.0%
Top ad Click-through rate
2 Weeks
Asset lock to report
See the full study

Ready to measure behavior?

Let's chat through your test or learn more about our process.

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