Why Accelebrand Exists
After 15 years and millions of dollars buying research, I built what I always wanted: actual behavior instead of opinions. Traditional market research asks people what they think they'll do, but people don't always do what they say or say what they'll do.
About Us
I spent years in corporate research at Mars, Danone, and Nissan running high-budget studies that looked great in presentations but didn’t reflect how customers actually behaved.
People would say one thing in a survey, then act completely differently in the real world.
Time and time again, I saw market research questioned and distrusted. It was frustrating. After watching launches fail despite “validated” ideas, I realized what I wanted didn’t exist: a way to measure actual behavior, not claimed intent.
So I created Accelebrand: a faster, leaner way to test ideas by measuring behavior with real users, real ads, and real landing pages.
Escaping The Rat Race
After reading Tim Ferris's 4 Hour Work Week and realizing I was spending more time away from my daughter Opal and wife Sarah than I wanted, I knew I needed to build something that could work from anywhere.
The traditional market research industry was broken – too slow, too expensive, and too unreliable. I wanted to create something that would give entrepreneurs and businesses the insights they needed to make better decisions, faster.
Accelebrand was born from that desire to escape the corporate rat race while solving real problems for real businesses.
My Expertise Comes from 15 Years At
Expertise You Get With Every Project
Master Of Market Research
Foundation in Insights & Statistics
Client-Side Insights:
I've been in your shoes
Brand Management
..and know the business challenges
Our Guiding Principles
- Behavior > Opinions
- People don't always do what they say or say what they'll do
- Successful marketing must breakthrough
- It shouldn't take 6 weeks to get answers
- Insights needs a revolution